Global Intelligence Magazine – 02

2017 will be a year of firsts for global media. It will be the first year in which spend on internet advertising will surpass television, and the first in which mobile advertising will be bigger than desktop. It will also be a year of political uncertainty.

Despite this uncertainty we expect the global ad market to maintain the pace of steady if unspectacular growth it has enjoyed since 2011. This stability masks the upheaval caused by the ongoing revolution in digital advertising, which is transforming the way ads are created, traded and served. Global Intelligence is designed to give you insights into this revolution from experts at Zenith and Publicis Media, and help you take advantage of the opportunities it creates.