This year’s CES felt more ambitious than ever—an explosion of screens, devices, systems, categories and platforms.
The Shenzhen ecosystem, venture capital and crowdfunding have provided energy and money to support ever more imaginative, niche and bizarre offerings. Everything is getting smarter, more specialised, more complex and more connected.
We believe that this process on display at CES is driving a convergence of brand communication and media. This report looks at the three key implications for brands.
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